Giuseppe di Morabito (born in 1992) founded his eponymous brand in Milan in 2015.
The brand takes inspiration from the visual cultures and re-interprets them in a contemporary conception onto the fashion-product.
Giuseppe di Morabito Women’s line is characterized by Made in Italy tailoring, special fabrics and sophisticated embroideries. The brand’s style plays with a sense of elegant bizarreness, the art of tailoring in different shapes and forms: the garments vary from ready-to-wear to more sophisticated ones.
The collections target a young female public, who rejects overblown and pure classical ideals of femininity.
The brand’s clients are in search for high quality materials; they look for aesthetic values in what they are wearing.
The brand respects tradition, yet it renews and modernises it collection by collection. The artistic value of Giuseppe di Morabito’s collections lies in the in depth study and interpretation of historical and visual elements. For he believes in the union between past and present standards of beauty.